In my junior year at Syracuse, I served as the campus ambassador for one year at Victoria's Secret PINK. I played a key role in marketing and communicating events both on-campus and off. Using data and analytics for our social media strategy, my partner and I were able to generate four times the expected sales revenue with each event. Here are some examples of the work I created!

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Videos

One of our key initiatives in our communications strategy was creating highlight videos of our in-store events. They generated the most engagement across all of our social media channels

GIFS

A Syracuse PINK GIF to promote an in-store event.

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A Syracuse PINK GIF to advertise free donuts during an in-store event.

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A GIF promoting the freebies at a Syracuse PINK in-store event for the first 25 customers to make a purchase.

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A Syracuse PINK GIF to advertise free donuts during an in-store event.

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Flyers

A poster for Syracuse PINK promoting an on-campus GRL PWR in collaboration with a local apartment complex.

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A Syracuse PINK poster to promote a Galentine's Day in-store event.

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A Syracuse PINK poster to promote a fitness event in collaboration with a local barre studio.

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A Syracuse PINK poster to promote a Galentine's Day in-store event.

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